If you’re a local DJ who’s trying to get booked more or make yourself look more professional, one step you can take is to create your own presskit. This quick guide will teach you how to make a presskit you can give to any promoter you are booked by.
I’ve seen some complicated ones where people hire an artist who will design a PDF that you can print out to share. Those might work for getting your name out there, but if you’re giving it to a promoter, they can’t rip high quality headshots and logos off of it, and if you don’t output the PDF correctly, they won’t be able to copy text from it either.
A presskit will be a zip file that normally consists of:
- Your logo (preferably PNG file format with a transparent background)
- Headshots or press photos
- A text file containing biography and social media links
When you get booked, the promoter will use this information to create the flyer, Facebook page, and other promotional material.
Here is generally what the text file should include (using Hardwell as an example):
At the age of 25, Robbert van de Corput, better known as Hardwell, capped off a 10 year journey when he was crowned World’s #1 DJ in the 2013 Top 100 DJs Poll cementing his position as the electronic scenes newest superstar DJ and becoming the youngest ever winner of the coveted Top 100 DJs award.
In 2014 the Dutch megastar was crowned World’s #1 DJ for a second consecutive year. Having conquered almost every global territory from Asia to Africa, South America, Australia and Europe, the remarkable story behind this archetypal international DJ is one of devotion and relentless hard work…
If you don’t have headshots or press photos, you can get them from any professional photographer. It might run you around $100-$200 to have them taken and touched up, but should pay off in the end. Be sure to wear clothing without logos on it because these will be the photos you use over and over for album art, flyers, and other materials. If you have a certain look, make sure you portray that look in the photos.
After all of these items are collected, put them in a folder, name it accordingly, and zip it up.